Analyzing Sustainable Practices in Fashion Supply Chain

Fast fashion brands create high quantities of synthetic, petroleum-based garments that result in levels textile waste and emissions. To change the dreadful tag hazardous production by fast companies, top-notch leaders started paying attention towards adopting sustainable practices, including supply chain management (SSCM) for a environment. This paper conducts structured review annual reports on topic energy efficiency environmental sustainability practices adopted context. study contrasts Reformation Patagonia, two market with compelling messaging, to assess SSCM sector. tries identify factors classification influencing initiatives impact performance, customer perspective based analysis data related top from their past five year reports.